Revenue Tracking

Track revenue automatically from your payment providers. Databuddy receives webhook events from Stripe, Paddle, and Autumn to give you real-time revenue analytics including net revenue, subscriptions, refunds, and transaction trends.

Overview

The Revenue page in your Databuddy dashboard shows:

• Net Revenue - Total revenue minus refunds
• Gross Revenue - Total revenue before refunds
• Subscriptions - Recurring revenue and active subscription count
• Refunds - Refund amounts and count
• Transaction Trends - Revenue over time with interactive charts
• Average Transaction Value - Per-transaction revenue breakdown

Supported Payment Providers

Understanding Revenue Metrics

Net Revenue vs Gross Revenue

• Gross Revenue is the total amount of successful payments
• Net Revenue is gross revenue minus refunds
• Use net revenue for accurate business reporting

Subscription vs One-time Revenue

Databuddy automatically categorizes transactions based on the payment type:

• Subscriptions - Recurring payments from subscription products
• One-time Sales - Single purchase transactions

Refund Tracking

Refunds are tracked automatically when you process them through your payment provider. The dashboard shows:

• Total refund amount
• Number of refunds
• Impact on net revenue

Regenerating Webhook URLs

If you need to regenerate your webhook URLs (for example, if your URL was compromised):

1. Open the Revenue settings sheet
2. Click Regenerate webhook URLs at the bottom
3. Update the webhook URL in your payment provider dashboard
4. Your old webhook URLs will stop working immediately

Troubleshooting

No Data Appearing

If revenue data isn't showing after setup:

1. Verify webhook is active - Check your payment provider dashboard to ensure the webhook endpoint shows successful deliveries
2. Check the signing secret - Make sure you copied the complete secret including any prefix
3. Process a test transaction - Create a test payment to trigger a webhook event
4. Check webhook logs - Look for failed delivery attempts in your provider's dashboard

Webhook Delivery Failures

If your payment provider shows failed webhook deliveries:

• Verify the webhook URL is correct
• Ensure the signing secret in Databuddy matches exactly
• Check that you selected the required events

Missing Events

If some transactions aren't appearing:

• Verify all required events are selected in your payment provider
• Check if the transactions occurred after the webhook was configured
• Historical transactions before webhook setup won't be captured

Related Resources